Marketing

Chapter One market: Creating and Capturing client treasure right of root publication © 2009 Pearson Education, Inc. publishing as learner sign of the zodiac Chapter 1- dislocate 1 Creating and Capturing guest Value Topic Outline What Is marketing? Understand the grocery and Customer need Designing a Customer-Driven Marketing strategy Preparing an Integrated Marketing Plan and class Building Customer Relationships Capturing Value from Customers The Changing Marketing beautify copyright © 2010 Pearson Education, Inc. create as scholar sign of the zodiac Chapter 1- fall away 2 What Is Marketing? Marketing is a bear on by which companies create value for guests and build strong customer relationships to capture value from customers in return procure © 2010 Pearson Education, Inc. Publishing as scholar Hall Chapter 1- slide 3 What Is Marketing? The Marketing Process Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 4  correspondence the grocery set up and Customer need Core Concepts Customer needs, sine qua nons, and demands Market offerings Value and satisfaction Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 5 Understanding the mart and Customer Needs Customer Needs, Wants, and Demands Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 6 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a market to indulge a need or want Marketing shortsightedness is focusing only on alert wants and losing sight of fundamental consumer needs Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 7 Understanding the Marketplace and Customer Needs Customer Value and Satisfaction Expectations Copyr ight © 2010 Pearson Education, Inc. Publish! ing as Prentice Hall Chapter 1-...If you want to drum a full essay, order it on our website: OrderEssay.net

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